Guest Lecture on Unraveling Consumer Insights by Dr Miriam Alzate, 29 November 2023
Unraveling Consumer Insights: Analyzing eWOM Textual and Visual Content for mHealth Apps Wednesday, 29 November 2023, 4:15 pm CET About Miriam Alzate Miriam has a PhD in Business from the Public University of Navarra. Her PhD thesis, “Electronic Word of Mouth (eWOM) and Marketing [...]