How can NCD services be more successful? – A guide for creating successful business models for NCD companies
80% of the Swiss health care costs are spent on non-communicable diseases (NCDs).
This means every fourth person in Switzerland suffers at least from one NCD. Often, we hope that somehow innovative ideas and startups can in some way mitigate this severe disgrace. But at the same time we can see that building up new innovative ideas in the healthcare system is difficult as it is heterogenous, inefficient and fragmented. Even worse, it is said that 90% of healthcare startups fail. So how can we make innovative healthcare solutions succeed in such a challenging healthcare environment?
Among others, this work will tackle the following questions:
- How do companies, research centers, health insurers and other institutions work together?
- What kind of business models work in what kind of health care ecosystem?
- How can these business models be scaled up in order to reduce the financial burden of the healthcare system?
What results are we expecting?
The identified clusters of NCD organizations will provide a global overview of the NCD landscape (RQ1). The derived business model patterns can be used to systematically assess NCD organizations that focus on tertiary prevention (RQ2). Finally, the business model patterns (RQ2) and the assessment of their scalability (RQ3) will provide a first version of a business model framework based on the Business Model Navigator (Gassmann et al., 2019) for scalable NCD services. This framework will be validated and revised in the following years with a specific geographic focus: Switzerland, Austria, and Germany.
Lecture on Emerging Business Models in Digital Health by Prof. Dr. Tobias Kowatsch, University of St.Gallen
Looking for a Thesis?
Mekniran, W., Kowatsch, T., Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022, In Proceedings of the 16th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 16 – 16-18 February 2023, Lisbon, Portugal, ISBN 978-989-758-631-6; ISSN 2184-4305, 609-15. 10.5220/0011778400003414. [PDF]
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