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9 March 2022, 6:15 pm – 7:45 pm CET, University of St.Gallen, SQUARE

What can we learn from Squid Game, Game of Thrones, or Breaking Bad for the Prevention of Noncommunicable Diseases?

Was können wir von Squid Game, Game of Thrones oder Breaking Bad für die Prävention nicht übertragbarer Krankheiten lernen?

The talk will be held in German.

About the Keynote

Non-communicable diseases (NCDs) impose enormous health burdens on individuals and lead to substantial health economic challenges. NCDs’ risk factors relate primarily to a lifestyle characterized by tobacco and excessive alcohol consumption, physical inactivity, or an unbalanced diet. This lifestyle leads to overweight and obesity, hypertension, and other cardiovascular and neurodegenerative diseases. Unfortunately, individuals with lower socioeconomic status (SES) are substantially more affected by NCDs. These individuals are also significantly underrepresented in clinical and non-clinical trials. As a result, health interventions are potentially only effective for individuals with higher SES and do not address those most in need. Therefore, it is essential to understand better how to reach and engage individuals with lower SES while developing and delivering health interventions. In this talk, I will discuss what we can learn from the most successful TV shows to address these socioeconomic inequalities in health.

About Tobias Kowatsch

Dr. Tobias Kowatsch the Scientific Director of the Centre for Digital Health Interventions (www.c4dhi.org), a joint initiative of the Department of Management, Technology, and Economics at ETH Zurich and the Institute of Technology Management at the University of St.Gallen. He is also Assistant Professor for Digital Health at the University of St.Gallen. In close collaboration with his interdisciplinary team and research partners, Tobias designs digital health interventions (“digital pills”) at the intersection of information systems research, computer science, and behavioral medicine. He helped initiate and still participates in the ongoing development of MobileCoach (www.mobile-coach.eu), an open-source platform for ecological momentary assessments, health monitoring, and digital health interventions. He is also co-founder of the ETH Zurich and University of St.Gallen spin-off company Pathmate Technologies (www.pathmate-technologies.com) which creates and delivers digital clinical pathways. His current research deals with just-in-time adaptive interventions for healthy longevity in vulnerable individuals.

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