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Guest Lecture by Marcos Gallego Llorente on Digital Health Innovation and Strategy in Industry, 3 May 2022

Tuesday, 3 May 2022, 4:00 pm –  5:30 am CEST

About Marcos Gallego Llorente
Marcos has extensive experience working on the technology, business and policy sides of healthcare. Marcos holds a PhD from the University of Cambridge and holds 6+ years of experience at the interface between science, technology, healthcare, business and policymaking. Marcos uses this expertise to help companies and governments identify technology-enabled opportunities, exploit emerging market gaps, anticipate the future needs of different stakeholders, and develop the right use cases for developing innovative products and services.

Marcos has worked as a consultant at Cambridge Innovation Consulting and Vintura, as well as at the OECD on policy-making for the Future of AI in Healthcare. Marcos also works as research lead at the IE School of Global and Public Affairs CGC program on the Future of Healthcare. Additionally, he teaches electives on healthcare innovation at the IE University (Madrid) and UCL (London). He is currently based in Munich (Germany).

About the Lecture
Often, pharmaceutical companies have Digital Health offerings as part of their business objectives. However, many of them have experienced failures in developing solutions which then do not make it to the patient. What goes wrong? How can pharma companies develop digital solutions that truly add value to patients, doctors, hospitals, and themselves? We will perform a company-agnostic analysis of examples of closed and open innovation in DH in pharma. We will look at success stories, and explore the way forward in which pharma companies will become partners with other stakeholders in the healthcare domain.

We are pleased to invite you to join this guest lecture. Registration is not required. Please be aware that we will be recording this guest lecture and will be making it available in our teaching library. If you have any concerns about this, please contact Olivia Keller (olkeller@ethz.ch) prior to the start of the guest lecture.

Prof. Dr. Tobias Kowatsch, Assistant Professor for Digital Health, University of St.Gallen (HSG); Scientific Director, Centre for Digital Health Interventions (CDHI), ETH Zurich & HSG; Principal Investigator, Future Health Technologies programme, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore-ETH Centre, Singapore

Prof. Dr. Elgar Fleisch, Professor of Information Management, ETH Zürich; Professor of Technology Management, University of St.Gallen; Advisory Board Member, CDHI, ETH Zürich & University of St.Gallen; Principal Investigator, Future Health Technologies programme, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore-ETH Centre, Singapore

Prof. Dr. Florian von Wangenheim, Professor of Technology Marketing, ETH Zurich & Advisory Board Member, CDHI; Principal Investigator, Future Health Technologies programme, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore-ETH Centre, Singapore

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