Guest Lecture on Reaching Vulnerable Individuals for Healthy Longevity

Are you interested in how we might reach vulnerable populations with digital health interventions? Next week, Prof. Dr. Tobias Kowatsch is invited to speak at the University of Technology Sydney on the topic of: What we can learn from the most successful TV shows to address socioeconomic inequalities in health.

Date: Tuesday, 15 February 2022

Time: 7:00 AM – 8:00 AM CET

About the talk:

Non-communicable diseases (NCDs) impose enormous health burdens on individuals and lead to substantial health economic challenges. NCDs’ risk factors relate primarily to a lifestyle characterized by tobacco and excessive alcohol consumption, physical inactivity, or an unbalanced diet. This lifestyle leads to overweight and obesity, hypertension, and other cardiovascular and neurodegenerative diseases. Unfortunately, individuals with lower socioeconomic status (SES) are substantially more affected by NCDs. These individuals are also significantly underrepresented in clinical and non-clinical trials. As a result, health interventions are potentially only effective for individuals with higher SES and do not address those most in need. Therefore, it is essential to understand better how to reach and engage individuals with lower SES while developing and delivering health interventions. In this talk, I will discuss what we can learn from the most successful TV shows to address these socioeconomic inequalities in health.

This event is free. You can learn more and register for it at:

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