Please join us at the ScaleITUp International Workshop on Emerging Business Models in Digital Health and the HEALTHINF conference in Rome, Italy, 22 February 2024. We will also present and discuss the following papers by our team members from CDHI:

1. Huynh, P., Kruschitz, E., Kowatsch, T., What needs to change to make digital health successful? A perspective of the Austrian healthcare provider MavieNext, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy (forthcoming).
2. Giger, O.F., Bensch, C., Kowatsch, T., Transforming NCD Business Models in Switzerland: CSS Insurance Perspective, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy. (forthcoming).
3. Pfitzer, E., Birte, J., Kowatsch, T., Harmonizing Innovation and Regulation: Swiss Health Insurance Navigates Digital Health Technologies for Enhanced Patient Engagement, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy. (forthcoming).
4. Bitomsky, L., Hollender, J., Nißen, M.K., Kowatsch, T., Navigating Germany’s Digital Health Ecosystem: Insights from a Health Insurance Industry Expert, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy. (forthcoming).
5. Liebich, A., Jacob, L., Kowatsch, T., Aligning strategies: How digital health technologies are used by a Swiss insurance company to foster a sustainable healthcare landscape, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy (forthcoming).
6. Mekniran, W., Kramer, J., Kowatsch, T., Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy (forthcoming).
7. Nißen, M., Beuter,. R., Rydzewski, M., Pappert, J., Unlocking the Potential of Digital Health Technologies: The Role of Health Insurance Companies in Shaping the Digital Healthcare Ecosystem, In Proc. of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – Scale-IT-up, 21-23 February 2024, Rome, Italy (forthcoming).

After the last presentation, we will discuss the following questions and plan to submit a perspective in a corresponding scientific outlet (e.g., NEJM Catalyst):

1. How do we measure the success of prevention? (the health and economic outcome perspective)
2. What should be the focus of preventive care interventions? (the burden of diseases/risk factor perspective)
3. How do we reach individuals for prevention? (the technology marketing perspective)
4. How do we engage individuals in long-term health-promoting behavior? (the behavioral medicine perspective)
5. How do we deliver preventive care interventions? (the intervention component perspective)
6. How do we finance preventive care interventions? (the reimbursement perspective)

This workshop is in conjunction with the 17th International Joint Conference on Biomedical Engineering Systems and Technologies – BIOSTEC 2024, 21 – 23 February 2024, Rome, Italy.

Scope of the workshop
In the 21st century, we must deal with substantial health and economic burdens of non‐communicable diseases, such as diabetes, hypertension, cancer, or asthma, and common mental disorders, such as depression and anxiety. These diseases are responsible for around 70% of all deaths worldwide and are estimated to result in an economic loss of $7 trillion between 2011 and 2025. To this end, healthcare delivery must rapidly change from traditional processes to scalable digital health technologies (DHTs), such as technology-supported blended care, patient monitoring, digital diagnostics, or digital therapeutics. On the one side, hospitals and healthcare providers introduce hospital information systems, electronic health records, and telemedicine solutions for more efficient workflows within and beyond institutions. Conversely, patients may choose among digital health applications provided by wearables and smartphones, supporting their well-being and disease monitoring or self-management.

However, how sustainable and scalable digital health implementation and diffusion can be reached is not sufficiently solved. Our workshop, therefore, aims to bring together practitioners and academics to discuss emerging business models in digital health. In general, we welcome position papers (up to 8 pages) and full research papers (up to 12 papers), case studies, and best practices. The workshop includes invited talks, paper presentations, and discussions.

Workshop Co-Chairs

• Dr. Kai Gand, TU Dresden, Dresden, Germany
• Dr. Mia Jovanova, University of St.Gallen, Switzerland
• Prof. Dr. Tobias Kowatsch, University of Zurich, University of St. Gallen & ETH Zurich, Switzerland

Programme Committee Members

• Dr. Hannes Schlieter, TU Dresden, Dresden, Germany
• Dr. Jacqueline Mair, Singapore-ETH Centre, Singapore
• Dr. Oscar Castro, Singapore-ETH Centre, Singapore
• Odile-Florence Giger, Institute of Technology Management, University of St.Gallen, Switzerland
• Wasu Mekniran, Institute of Technology Management, University of St.Gallen, Switzerland
• Laura Bitomsky, School of Medicine, University of St.Gallen, Switzerland
• Panitda Huynh, School of Medicine, University of St.Gallen, Switzerland
• Estelle Pfitzer, MTIP, Basel, Switzerland