The 2nd Summer School on Neuro-Information-Systems (NeuroIS) at Saarland University will be held by Martin Jungmann from the Chair in Business Administration, esp. Information and Service Systems (ISS), Prof. Dr.-Ing. Wolfgang Maass and Tobias Kowatsch on the 16th and 17th of September 2014. It will be offered in the summer term 2014 for all Bachelor and Master students. The aim of the summer school is to get the participants in contact with challenging and current scientific issues and approaches to promote their academic qualifications. Participants will gain first impressions of academic work and actual research projects in the field of NeuroIS. Participants will learn and internalize methods and procedures that allow them in their empirical thesis and/or subsequent scientific career to work well-founded. In addition, this summer school intends that participants are able to handle the basic functions of R such that they can use it independently and targeted during their own studies especially for their theses.

The number of participants is limited to 15. A course certificate will be issued on request. Registration for the tutorial and the organization of the course content will be carried out with the help of the ISS e-learning platform.

The summer school is divided into two blocks:

1. NeuroIS: In this part, a brief introduction to the field of NeuroIS is given. The focus lies especially on mobile applications in retailing and health care. During practical exercises physiological parameters of the participants are recorded within an experimental setting.
2. R: The second part of the summer school will ensure that all participants are comfortable with basic R functions. The physiological data collected in the first part will be analyzed with R and the results are discussed. Participants will be asked in advance to install and to test R http://www.r-project.org and RStudio IDE http://www.rstudio.com on their computers.

Agenda

Day 1 – 16.09.14

09:00 – 09:15 Introduction and Objectives
09:15 – 09:45 What is NeuroIS Research?
09:45 – 10:30 Hands-on Usage of NeuroIS-Tools like Eye Tracking, EDA and EEG
10:30 – 10:45 Coffee Break
10:45 – 11:45 Group Task 1: Analysis of NeuroIS Research Papers
11:45 – 12:15 NeuroIS Research Projects: Retailing, Intelligent Bathroom & Healthcare
12:15 – 14:00 Lunch Break
14:00 – 14:15 Introduction to two NeuroIS studies in the Retailing and the Healthcare domain
14:15 – 17:00 Conducting two NeuroIS studies

Day 2 – 17.09.14

09:00 – 09:45 Primer on descriptive data analysis in R
09:45 – 10:30 Group Task 2: Analysis of NeuroIS data – Part 1 „Descriptive”
10:30 – 10:45 Coffee Break
10:45 – 11:30 Finalization of Group Task 2
11:45 – 12:15 Discussion of the results of Group Task 2
12:15 – 14:00 Lunch Break
14:00 – 14:45 Primer on statistical tests in R
14:45 – 15:30 Group Task 3: Analysis of NeuroIS data – Part 2 „Hypothesis Testing“
15:30 – 15:45 Coffee Break
15:45 – 16:30 Finalization of Group Task 3
16:30 – 17:00 Discussion of the results of Group Task 3
17:00 – 17:15 Wrap-up

The summer school will be held in room 1.02, building C3.1 on both days.

Literature

• Dimoka, A., Pavlou, P.A. and Davis, F. (2011). NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research. Information Systems Research, 22 (4), 687-702.
• Dimoka, A., Banker, R.D., Benbasat, I., Davis, F.D., Dennis, A.R., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P.H., Pavlou, P.A., et al. (2012). On the Use of Neurophysiological Tools in Is Research: Developing a Research Agenda for Neurois. MIS Quarterly, 36 (3), 679-702.
• Field, A., Miles, J. and Field, Z. (2012). Discovering Statistics Using R. (1st ed.) Sage, London, UK.
• Riedl, R., Davis, F.D. and Hevner, A.R. (2014). Towards a NeuroIS Research Methodology: Intensifying the Discussion on Methods, Tools, and Measurement. Journal of the Association for Information Systems, 15 (10), Article 4.