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Guest Lecture by F. von Wangenheim on How To Reach Vulnerable Populations and Build up Long-term Relationships with Self-services in a Digital Health Context, 18 June 2021

We are pleased to announce the rescheduled Guest Lecture by Florian von Wangenheim:

About Prof. Dr. Florian von Wangenheim

Florian von Wangenheim is Professor of Technology Marketing, Department of Management, Technology, and Economics at ETH Zürich. His doctoral degree is from the University of Mainz, Germany (2002). Before joining ETHZ in 2013, he was a Professor of Service and Technology Marketing at the TUM Business School, Technische Universität München, a junior professor of services management at the University of Dortmund, Germany, and a visiting professor of marketing and services at the University of Passau, Germany. Currently, Florian von Wangenheim serves as a panel chair for the European Research Council (Starting Grants), is the Jury President for the Swiss Technology Award by the Swiss Economic Forum, and is Head of Department of Management, Technology and Economics at ETH Zurich. His research focuses on the consequences of service technologies that replace and complement human interaction in service delivery, such as Remote and Teleservices, Self-Services, Robots and Chatbots, and other interactive technology systems in contexts such as industrial, health and financial services. He is Associate Editor of the Journal of Service Research and serves on the editorial board of the Journal of Marketing and the Journal of Business Research. For his work, he has received several best paper awards from the American Marketing Association, and various research awards. Most of his research projects are conducted with public and industry partners.

About the Lecture

The lecture will cover marketing basics and insights as they relate or may relate to digital and mobile health. It departs from the notion that recent developments in both, marketing and health care, have shifted research attention to how customers/patients create value through their own action, rather than being passive recipients of a treatment/medication. In this spirit, we will deal with the segmentation and targeting issue of vulnerable populations, which in marketing and economics literature, has parallels in the discussion of adverse selection. Finally, Florian von Wangenheim will discuss the marketing engagement literature and how it might relate to the central task of engaging patients.


Friday, 18 June 2021, 1:30 p.m. –  3:00 p.m. (Zurich time / CEST)

We are pleased to invite you to join this guest lecture. Registration is not required. Please be aware that we will be recording this guest lecture and will be making it available in our teaching library. If you have any concerns about this, please contact Olivia Keller ( prior to the start of the guest lecture.

Prof. Dr. Tobias Kowatsch, Assistant Professor for Digital Health, University of St.Gallen (HSG); Adjunct Assistant Professor, Saw Swee Hock School of Public Health, National University of Singapore; Scientific Director, Centre for Digital Health Interventions (CDHI), ETH Zurich & HSG; Lead PI*

Prof. Dr. Elgar Fleisch, Professor of Information Management, ETH Zürich Professor of Technology Management, University of St.Gallen; Advisory Board Member, CDHI, ETH Zürich & University of St.Gallen; PI*

Prof. Dr. Florian von Wangenheim, Professor of Technology Marketing, ETH Zurich & Advisory Board Member, CDHI; PI*

* Future Health Technologies programme, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore-ETH Centre, Singapore

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