Keynote by Hauke Rienhoff from Orthopy Medical GmbH
Last month, our CAS Digital Health: Therapeutics course had the pleasure of welcoming Hauke Rienhoff, Chief Commercial Officer of Orthopy Health GmbH who shared his learnings over the past 5 years as Orthopy went on a truly wild ride.
He shared how Orthopy scaled by niching down into a smaller, targeted audience, how they leveraged economies of scale through strategic partnerships, and how they’re now bravely pushing back on ambiguity in regulations around digital therapeutics.
Although this talk was given in a small group setting, Hauke kindly agreed to share his talk to the wider CDHI audience. Watch it here: https://lnkd.in/eShXVauR
Thank you very much for the insightful talk, Hauke!
About Hauke Rienhoff:
Hauke builds and scales digital health solutions in regulated healthcare markets. He works across the broader healthcare landscape, engaging with providers, partners, and innovation-driven stakeholders to drive adoption at scale.
His focus lies at the intersection of digital health, commercial strategy, and ecosystem collaboration bringing innovative, software-based therapies into real-world care.
In his current role, he works closely with clinics, physicians, and partners across the healthcare ecosystem to drive adoption and integration of digital health applications (DiGAs).
His experience includes:
– Building and scaling partnerships across the healthcare ecosystem
– Developing go-to-market strategies and commercial structures
– Driving stakeholder engagement across providers, partners, and organizations
He is particularly interested in how innovation is adopted at scale in complex systems and how collaboration across stakeholders enables meaningful impact.
Additional areas of interest:
– Commercial excellence in Pharma, BioTech, and MedTech
– Sustainability & circular economy